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  • 简介:Asenormoustransformationistakingplaceinthewholeworldbecauseoftheinfluenceofeconomyglo-balization,businessandtradeareinevitablybecomingafractionoftheglobalizationwhichresultsintheinternationali-zationoftrademarks.Hence,translationofthetrademarksisalsoturningouttobeofimportanceintheexchangeofbotheconomyandculture.Thispaperaddressestheprinciplesofthetranslationoftrademarks.Italsopointedoutthatsuccessmodeloftranslatingliesincateringforthetargetmarketaestheticinterest,reflectingitstraditionalcul-turevalue,takinginitscultureessenceandfollowingitsculturefashion.Thisresearchaimsatachievingabetterun-derstandingofbrandnametranslationprocessandcanhelptoovercometheculturalbarrierstosuccessfultranslationsofbrand.

  • 标签: TRADEMARK TRANSLATION CULTURE ESSENCE
  • 简介:Threebasicelementsstandoutintheinternationalpattern:globalpowerdistribution,thesystemofinternationalnorms,andthetransnationalvaluesystems,allofwhichareofvitalimportanceintheinteractionbetweenChina’sriseandthefutureinternationalpattern.First,theprospectsforSino-U.S.relationsinthefaceofapower

  • 标签: 国际规范 中国 价值体系 相互作用
  • 简介:Theinternationalsystemhasundergonetwomajortransformationsinmodernhistory,firstfromaloose,scatteredregionalpatternintoacentrallyunifiedglobalstructure,thenfromBritishtoAmericandominationofsuchaglobalarchitecture.Athirdoneisunderway.East-WestcondominiumwillpotentiallyreplacethecurrentUSorWest-ledglobalorder.Basedonhistoricalexperience,thisarticleattemptstomakeaforward-lookinganalysisoftheway,directionandformoftheunfoldingtrajectorythroughexploringthegenerallawgoverningthisprocess.

  • 标签: 历史经验 国际制 变迁 区域布局 英国人 球性
  • 简介:正(ApprovedbytheThirdPlenarySessionoftheTenthExecutiveCouncilonMay11,2012)ChapterIGeneralRulesArticle1TheChineseAssociationforInternationalUnderstandingisanationalnon-governmentalorganization(NGO)inthePeople’sRepublicofChina.

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  • 简介:March(1)March1and14,CAFIUSecretary-GeneralMr.XuJianguometwithMr.LiBeihua,MemberofCzech-ChinaAssociation.(2)March12-14,attheinvitationofCAFIU,Mr.KushiharaYoshinao,formerMemberoftheHouseofRepresentativesofJapanandothersvisitedBeijing.CAFIUAdvisorMr.LiuDeyoumetwiththem.CAFIUSecretary-GeneralMr.XuJianguohelddiscussionswiththeguests.

  • 标签: 中国国际交流协会 国际关系 国际时事 国事访问
  • 简介:SINCEthemachineryindustrybecomealltherageinChina,DoublestarMachineryCo.,Ltd.hasprovedtobeoneofthemainstaysoftheDoublestarGroup,whichmainlyturnsoutshoesandtires.DoublestarMachineryisacomprehensivemachineryenterpriseincorporatingscientificresearch,design,manufacturing,installationandconsulting.

  • 标签: 机械行业 双星集团 国际市场 机械企业
  • 简介:Although2013couldbecharacterizedasanormalyear,theinternationalstrategicsituationhasundergonesomeprofoundchanges.OneofthemostimportantisthattheUnitedStatesmayhavequietlygivenupitsroleofthe"worldpolice."ChinamustconsiderthepossibilityoftheU.S.retreatingfromitscurrentpositionoftheworld’ssolesuperpowerand"worldpolice",andbewellpreparedtocopewiththepossibleeffectsaccordingly.

  • 标签: 国际关系 国际问题 世界和平 国际战略形势
  • 简介:成立于1962年的SunseekerInternational是一家英国游艇制造公司。在1968年推出第一艘游艇,而后又改变了人们对于“世界上真正豪华游艇”的定义。40多年来,Sunseeker始终致力于高级豪华游艇的设计与建造。今天的Sunseeker已经成为世界上最大的游艇制造企业之一,也是欧洲最著名的游艇品牌。

  • 标签: 家族企业 客户需要 南安 地产开发商 塞特 电讯盈科