Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes-中国期刊网

摘要 TheE-supplychainisformedgraduallyalongwiththedevelopmentofnetwork,whichisgettingmoreattentionamongenterpriseswithuniqueadvantages.ThreeE-supplychainoperationmodesareconstructedinthispaper,thentheoptimalpricingandadvertisingstrategiesunderthosemodesarestudiedandcompared,whicharedemonstratedwithnumericalexamples.Theresultsofcomparisonandanalysisshowthat:Sellingprice,networkplatformservicelevel,advertisinginvestmentandtheprofitsofmanufacturer,networkplatformandE-supplychainallincreasewithadvertisingeffectivenessofstimulatingdemandgrowth.Undercentralizeddecision-makingmode,servicelevelishighest,advertisinginvestmentislargestandtheprofitofE-supplychainishighestaswell.Whenmanufacturerleadsdecentralizeddecision-makingmode,notonlynetworkservicelevel,advertisinginvestmentandtheprofitofmanufacturercangainbetterresults,butalsoprofitofnetworkplatformcanbehigherwhiletheadvertisementeffectofincreasingdemandisbigenough.Additionally,itisconfirmedthatcentralizeddecision-makingisbetterthandecentralizeddecision-makingforsystemoperation.Besides,decentralizeddecision-makingmodeledbymanufacturerissuperiortoitledbynetworkplatformontheconditionthatadvertisementeffectisobvious.

1Cai Xueyuan;Li Jianbin;Dai Bin;Zhou Tai. PRICING STRATEGIES IN A SUPPLY CHAIN WITH MULTI-MANUFACTURER AND A COMMON RETAILER UNDER ONLINE REVIEWS.系统科学,2018-04.
2Jianxiong Zhang;Jianqi Li;Lihao Lu;Rui Dai. SUPPLY CHAIN PERFORMANCE FOR DETERIORATING ITEMS WITH COOPERATIVE ADVERTISING.系统科学,2017-01.
3Jihui Ma;Zhongyi Zhang;Shihai Du. The Research of Supply Chain Management Resource Model.政治经济学,2004-10.
4Sushil GUPTA;Manoj VANAJAKUMARI;Chelliah SRISKANDARAJAH. SEQUENCING DELIVERIES TO MINIMIZE INVENTORY HOLDING COST WITH DOMINANT UPSTREAM SUPPLY CHAIN PARTNER.系统科学,2009-02.
5B.C.GIRI;S.BARDHAN;T.MAITI. COORDINATING A TWO-ECHELON SUPPLY CHAIN THROUGH DIFFERENT CONTRACTS UNDER PRICE AND PROMOTIONAL EFFORT-DEPENDENT DEMAND.系统科学,2013-03.
6Jiye Ma Zhongyi Zhang. Research of Supply Chain Competitive Advantage on Price Transferring Mechanism.国际贸易,2005-03.
7YingjinLu XiaowoTang ZongfangZhou. Study on the Stability of Supply Chain System Under Perturbations of Dynamic Parameters.系统科学,2004-03.
8. OPTIMAL BUNDLING AND PRICING DECISIONS FOR COMPLEMENTARY PRODUCTS IN A TWO-LAYER SUPPLY CHAIN.系统科学,2017-06.
9YAN Xiaoming;LIU Ke;WANG Yong. OPTIMAL PRICING, PRODUCTION, AND SALES POLICIES FOR NEW PRODUCT UNDER SUPPLY CONSTRAINT.系统科学,2014-02.
10Song Liu;Jiasheng Song. Research on The Factors Affecting Profit Allocation Based on Virtual Supply Chain.政治经济学,2004-10.

Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes

来源期刊

相关推荐

同分类资源更多

相关关键词

Research on Advertising and Pricing in E-Supply Chain Under Different Dominant Modes

来源期刊

相关推荐

同分类资源 更多

相关关键词

同分类资源更多